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In Tokyo’s urban night, Gotanda operates as a mid-sized node where entertainment is organized around compact reception desks, private rooms, and hotel-based formats. Spaces are typically near the station’s East Exit: bright signage; small elevators up to reception; then a wait-and-call flow to nearby hotels or private rooms. Services are standardized, time-boxed interactions—institutionalized intimacy—ranging from short oral-focused lounges (pink-salon) to private room “hotel-health” formats (escort to a nearby business hotel), or specialized studios (e.g., transgender health). Clientele skews 20s–50s, including visitors staying on the south Yamanote. As part of city night culture, Gotanda offers efficient, relatively affordable choices with quick access from Shibuya, Shinagawa, and Haneda via Asakusa Line transfers.

1. Overview — where should you start in Gotanda?

2. Top Areas & Access — how do you reach venues fast?

3. Prices, Time & Eligibility — how much, how long, who can book?

4. Venue Types & Services — which formats fit your plan?

5. Reservations, Etiquette & Useful Phrases — what to say and do?

6. Summary and Next Steps

1. Overview — where should you start in Gotanda?

1-1 Area overview

Gotanda concentrates venues on side streets off the East Exit. Two or three blocks from the concourse you will find small elevators to reception desks, or desks that dispatch you to partner hotels. This compactness reduces walking time (3–6 min on foot is common) and simplifies late-night visits till early morning.

For orientation, use the official station pages: JR East’s timetable and station page for Yamanote access, Tokyu’s page for the Ikegami Line concourse, and the Tokyo Metropolitan Bureau of Transportation page for Toei Asakusa Line exits and hours. See: JR East: Gotanda Timetable / Tokyu: Gotanda Station / Toei Asakusa Line: Gotanda.

1-2 Venue distribution

In Gotanda you’ll mainly encounter two operational patterns:

• Hotel-health (ホテヘル): reception desk near East Exit during the day/evening, with operating hours often stretching to early morning. Example with hours and fees: Club Rosa (official system & access).
• Specialty formats (e.g., transgender health): fixed reception desk + private rooms, with clear age checks and house rules. Example: LIBE Gotanda (official system).

1-3 Typical session flow

1. Check price/time on the official site and call to reserve (many allow same-day).
2. Arrive at reception (usually 3–6 min from East Exit) and confirm ID/eligibility (18+, sober, follow rules).
3. Proceed to private room or partner hotel; sessions are time-boxed (45–90 min are common entry durations); pay listed fee and any nominated options.

For concrete rules and reservation windows, see Club Rosa’s official “System” page (hours, fees, booking windows and prohibited acts) at this link. For legal framing (categories, 18+), see the Tokyo Metropolitan Police Department overview of adult-business categories: MPD: Fuzoku guidance.

2. Top Areas & Access — how do you reach venues fast?

2-1 JR/Tokyu/Toei: the fastest routes

Coming from Shibuya/Shinjuku, ride JR Yamanote to Gotanda; from Haneda, transfer to Toei Asakusa Line for an easy arrival. Official pages with hours/exits/timetables: JR East (Gotanda) / Toei Asakusa Line (Gotanda) / Tokyu (Gotanda).

2-2 Walking times to example venues

Hotel-health venues typically publish a “System/Access” page with minutes on foot. For example, Club Rosa states “JR Gotanda East Exit to reception: ~5 min” and lists exact building/floor on its official page: Club Rosa access.

2-3 Last train logic

If you plan a midnight visit, check last trains and consider finishing by 23:30–00:30 unless staying nearby. Use JR East / Toei / Tokyu official timetables above to avoid being stranded.

Table 1: Venue Types & Base Fees

Conclusion → numbers → sources: Entry-level hotel-health in Gotanda often begins at ¥12,000–¥19,000 for 45–60 min; example fees and time bands are listed on Club Rosa’s official “System” page. Specialty venues publish their own bands on official “System” pages (LIBE Gotanda). Verify your exact course on the shop’s official page.

Table 2: Access & Hours

Conclusion → numbers → sources: East-side walking times of ~5 minutes appear on shop “Access/System” pages; the example venue lists 10:00–05:00 hours and a 5-minute walk. Station info and exits are on JR/Toei/Tokyu official pages above.

3. Prices, Time & Eligibility — how much, how long, who can book?

3-1 Price ladders you can verify

Concrete, verifiable example in Gotanda (hotel-health):

• Club Rosa lists: membership and selection fees (typically ¥1,000–¥3,000), and courses such as 45 min ¥12,000 (new customer), 60 min ¥19,000, 75 min ¥23,000, 90 min ¥29,000, 120 min ¥37,000. Source: Club Rosa official “System”.

3-2 Eligibility & rules (why shops ask)

Eligibility is standardized to keep sessions safe and predictable. Shops typically require: age 18+, no intoxication, and following stated rules (no unsafe touching, recording, coercion, or illegal acts). A representative rule set is posted on Club Rosa’s “System” page under “Prohibited matters,” and the legal category overview is provided by the Tokyo Metropolitan Police Department’s official guidance: Club Rosa rules / MPD adult-business overview.

3-3 Budget planning

• Base course (45–60 min): ¥12,000–¥19,000
• Longer course (75–120 min): ¥23,000–¥37,000
• Misc. fees: membership/selection/booking (¥1,000–¥3,000)

Table 3: Reservation & Eligibility

Conclusion → numbers → sources: Example booking windows (members vs. new visitors) and prohibited matters are publicly posted on Club Rosa’s “System” page; broader legal categories are outlined by the Tokyo Metropolitan Police Department.

4. Venue Types & Services — which formats fit your plan?

4-1 Hotel-health (ホテヘル): standardized and time-boxed

Hotel-health is the most practical starting point for English speakers: clear course menus (45–120 min), published fees, credit-card notes, and map/floor guidance. Example: Club Rosa publishes hours (10:00–05:00), fees from ¥12,000, and address details with elevator instructions on its official “System” page: Club Rosa system/access.

4-2 Specialty: transgender health (ニューハーフヘルス)

Gotanda also hosts specialty venues that formalize gender diversity within standardized, time-boxed sessions. LIBE Gotanda’s “System” page explains course composition and house rules, with booking and schedules published separately: LIBE Gotanda system and LIBE Gotanda schedule.

4-3 Surrounding infrastructure (hotels)

Some formats involve moving to nearby hotels. Many travelers pick concept hotels near East Exit to minimize walking. Example of a nearby concept hotel (for context and access only): HOTEL SARA GRANDE Gotanda (official). Always follow your venue’s exact meeting place and payment sequence.

5. Reservations, Etiquette & Useful Phrases — what to say and do?

5-1 How to book and pay

1. Call the shop (see official “System/Access” page) and say your desired start time and course length (e.g., 60–90 min).
2. Arrive at reception 10 minutes early; confirm membership/selection fees (¥1,000–¥3,000 typical) and course fee based on the official page.
3. Payment may be cash or card if accepted (Club Rosa lists card acceptance on its official page). Source: Club Rosa system.

5-2 Etiquette pillars

• Follow house rules and staff instructions; these are published on official pages, often under “Prohibited matters.” Reference example: Club Rosa rules.
• Respect time. Sessions are strictly time-boxed; plan your last train using JR/Toei/Tokyu official timetables: JR East / Toei / Tokyu.
• Eligibility: 18+ only; sobriety required; staff may refuse service. Legal categories summarised by MPD: MPD overview.

5-3 Useful phrases (plain English → Japanese)

• “I’d like to book 60 minutes from 9 pm, is that available?” → 「60分で、21時から予約できますか？」
• “Is payment by credit card OK?” → 「クレジットカード支払いは可能ですか？」
• “Which course do you recommend for first-timers?” → 「初めてですが、おすすめのコースはどれですか？」
• “Where is the reception exactly?” → 「受付はどこにありますか？（住所と階数を教えてください）」
• “I will arrive in ten minutes.” → 「10分ほどで到着します。」

6. Summary and Next Steps

For quick verification of hours, fees, and access, use: Club Rosa (Gotanda hotel-health, official) / LIBE Gotanda (specialty, official) / JR East / Toei Asakusa Line / Tokyu. If you prefer to stay nearby, see a local concept hotel such as HOTEL SARA GRANDE (official).

SoapEmpire Recommendation: If you’re new to Gotanda, the hardest part is not finding venues—it’s reducing uncertainty. You need to know which formats match your comfort level, which ones are truly close to the station, and how fees add up once membership and selection items are included. Then there’s timing: most visitors try to thread the needle between work, dinner, and the last train. A well-planned night means you start on time, avoid unnecessary waiting, and leave with enough margin to get home or back to your hotel.

Our solution is simple: use this Gotanda fuzoku guide as a decision tree. Start with a hotel-health course if you want clear menus and reception support; add a specialty venue if you have a particular theme in mind. We’ve referenced primary sources only—official “System” and “Access” pages—so you can verify hours, fees, and rules yourself. That keeps expectations realistic and minimizes surprises. Because plain numbers decide your night—course minutes, walking time, and last trains—we foregrounded these and linked to JR/Toei/Tokyu pages for cross-checking.

Where SoapEmpire stands out is the friction between intention and execution. Schedules fill, phone menus are in Japanese, and small misunderstandings can force you to settle for a slot or course you didn’t want. We fix that with English-first sorting of venue types (hotel-health, specialty) and a quick-compare of minutes and fees. If you already know the store, we fast-track your booking; if not, we propose two or three options that fit your budget, station exit, and time window, and then place the call on your behalf.

The benefit to you is time and certainty. You’ll spend more minutes inside the session and fewer dealing with logistics. That is especially useful if you’re traveling with limited nights or staying around Shinagawa/Shibuya with tight connections. Our support is flat-priced and independent, so recommendations are grounded in your constraints, not ad buys.

Ready to move from planning to action? Choose one venue from each column in this guide (hotel-health and specialty), confirm your preferred start time, and let us secure it. For reservations or inquiries, please contact us via the inquiry form. We’ll confirm availability, walk you through any membership steps, and send you a simple checklist for the day of your visit.

Related SoapEmpire guides for deeper context:

• Tokyo red-light districts explained
• “>How to book in Japan: step-by-step

Official site: SoapEmpire / Contact: Inquiry form

FAQ — quick answers

Q1. How much should I budget for a first visit in Gotanda?

A practical starter budget is ¥20,000–¥35,000 to cover an entry course (45–75 min) plus membership/selection. Verify your target venue’s official “System” page (e.g., Club Rosa) for exact numbers: official link.

Q2. How do I book if I don’t speak Japanese?

Call and use the short phrases in this guide; many desks handle simple English. If you want a guarantee, use SoapEmpire’s booking support (flat $10) through our contact form: official contact.

Q3. What time is best to visit?

Late evening offers more availability, but check last trains. Many hotel-health venues run until ~05:00. Verify hours on each official page (e.g., Club Rosa lists 10:00–05:00): official link. Cross-check trains on JR/Toei/Tokyu official pages.

Q4. Are there eligibility rules?

Yes: 18+ only, sobriety, and compliance with posted rules. See a representative rules section on the shop’s “System” page and the MPD category overview: shop rules / MPD overview.

Use this page as your Gotanda fuzoku guide checklist: verify numbers, choose a format, and book confidently.