In contemporary urban Japan, soaplands are private-room, bath-centered venues that stage “institutionalized intimacy”: a reception desk processes time-based sessions; an attendant escorts the guest to a secluded, softly lit room with a tub; and standardized, timed sequences structure contact such as bathing support and consensual, close-proximity body care (e.g., soapy body-to-body massage and oral contact). These sites cluster in Yoshiwara, minutes from central Tokyo by subway. Clientele span domestic visitors and travelers seeking cultural-spatial experiences of nightlife; weekday traffic skews short & early, weekend traffic late & long. In short: treat this as Tokyo soapland recommendations written for cultural literacy and smooth logistics, not sensationalism.
1. Overview—what should you know before you shortlist?
2. Top Areas & Access—how do you reach Yoshiwara efficiently?
3. Prices, Time & Eligibility—what do minutes and money look like?
4. Venue Types & Services—how do formats differ?
5. Reservations, Etiquette & Useful Phrases—what to say and when?
1. Overview—what should you know before you shortlist?

1-1 Area overview
Tokyo’s densest cluster is Yoshiwara (Taitō). The neighborhood’s association page recommends using Minowa or Asakusa as gateways and lists practical taxi/bus notes (Yoshiwara Access—Association). Specific venues maintain detailed access pages: for example, Rei (麗) “Access” describes pickup points (Nippori / Iriya) and walking options (~17 min), while Academy “Access” advises walking time (~17 min) but encourages shuttle use.
1-2 Venue distribution
Within a few blocks you can cover mid-range and premium houses. Representative official pages: Rei / 麗 (system & total fee), Academy / アカデミー (system: bath fee + service fee on site), Étoile / エトワール (system & hours), and Cote d’Azur / コートダジュール (system, hours, pickup, 60-day booking).
1-3 Typical session flow
Reception verifies time and payment; you move to a private room with bath; timed phases include welcome, shower, bath immersion, and close-contact body care (e.g., soapy body-to-body massage and oral contact) followed by cleanup, hydration, and checkout. Duration is the key variable: total session times run from 60–150 min at mid-range houses (e.g., Rei) and 120 min+ at premium or aesthetics-hybrid houses (e.g., Étoile). See official systems above.
2. Top Areas & Access—how do you reach Yoshiwara efficiently?

2-1 Fastest gates
Official station pages: Minowa (Hibiya Line), Iriya (Hibiya Line), and JR’s Minami-Senju (JR East). The Yoshiwara association notes Minami-Senju or Asakusa as common gateways along with taxi estimates (association access).
2-2 Typical last-mile
Rei’s access notes pickup at Nippori/Iriya and a walk of ~17 min from Iriya/Minowa (official access). Academy describes the same ~17 min walk and suggests the shuttle (official access). Cote d’Azur lists pickup points and a phone/LINE/email booking channel (official system).
2-3 Access & Hours quick table
Table 1: Venue Types & Base Fees
| Venue Type | Typical Fee | Session Time | Official (JP Link) |
|---|---|---|---|
| Mid-range (Rei / 麗) | ¥31,000 total (90 min) | 90 / 120 / 150 min | Official website (Japanese) |
| Upper-mid (Academy / アカデミー) | ¥16,500 bath fee (110 min) + service fee | 110 min base | Official website (Japanese) |
| High-end (Étoile / エトワール) | ¥33,000 bath fee (120 min) | 120 min+ | Official website (Japanese) |
| Value/Premium mix (Cote d’Azur) | ¥25,000〜 bath fee (120 min) | 120 min base | Official website (Japanese) |
Notes: “Total” means tax-in session price displayed; “bath fee” means the base shown on the site—additional service fee is settled on site or by phone confirmation per venue rules.
Table 2: Access & Hours
| Station | Walk Time | Typical Hours | Official (JP Link) |
|---|---|---|---|
| Minowa (Tokyo Metro Hibiya Line) | ~17 min to many venues | Many open ~8:30–24:00 (e.g., Rei) | Official station page |
| Iriya (Tokyo Metro Hibiya Line) | ~17 min (Rei/Academy) | Examples: Rei 8:30–24:00, Étoile 10:00–24:00 | Official station page |
| Nippori (JR/Keisei/Toneri Liner)—pickup | Meet shuttle (no walk) | Check venue schedules | Rei pickup details |
| Area access summary | Taxi/bus available | Area hours vary; many end by 24:00 | Yoshiwara association |
Hours are examples from official pages: Rei (8:30–24:00), Étoile (10:00–24:00). Always reconfirm on the venue’s system page the week you go.
3. Prices, Time & Eligibility—what do minutes and money look like?

3-1 Mid-range totals (transparent)
Rei lists a total of ¥21,700 / 60 (test lesson, no booking) and ¥31,000 / 90, ¥43,400 / 120, ¥52,700 / 150 with no join/nomination fee and credit card accepted (Rei—official system). Hours show 8:30–24:00, phones from 8:00.
3-2 Premium & hybrid (bath fee + service fee)
Some houses separate “bath fee” and “service fee.” Étoile lists ¥33,000 / 120 min (bath fee), with reservations from 09:00 (members up to one week ahead), and hours 10:00–24:00 (Étoile—official system). Cote d’Azur posts ¥25,000〜 / 120 min (bath fee), hours 9:00–24:00, and a rare 60-day booking horizon with phone/LINE/email options (Cote d’Azur—official system).
3-3 Eligibility basics (time windows, cards, invoices)
Academy’s system clarifies ¥16,500 / 110 min (bath fee), VISA/Master support, and—usefully for planners—advance booking up to 6 days from Nov 1, 2025 (Academy—official system). Many houses issue receipts and support invoicing (see “invoice” mentions on Rei’s system page).
Table 3: Reservation & Eligibility (how soon, how to, basic requirements)
| Venue | Method | Lead Time | Eligibility (examples) | Official (JP Link) |
|---|---|---|---|---|
| Rei / 麗 | Phone | Same day 8:00; previous day 14:00 | Bookings from 90 min+; cards OK | Official website (Japanese) |
| Academy / アカデミー | Phone | Advance up to 6 days; same day from 8:00 | Bath fee + service fee; cards (VISA/Master) | Official website (Japanese) |
| Étoile / エトワール | Phone | 09:00 (members up to 1 week ahead) | Bath fee posted (120 min) | Official website (Japanese) |
| Cote d’Azur | Phone / LINE / Email | Up to 60 days ahead | Bath fee posted; pickup points listed | Official website (Japanese) |
Venues may publish “bath fee” (base) vs “total.” Confirm the total by phone/web to avoid surprises.
4. Venue Types & Services—how do formats differ?

4-1 Mid-range “total posted” (quick clarity)
Rei exemplifies transparency: totals for 90–150 min, no nomination/join fee, cards accepted (official system). The access page details Nippori/Iriya pickup and on-site parking procedure (official access).
4-2 Premium bath-fee model (longer immersion)
Academy and Étoile publish bath fee baselines (Academy ¥16,500 / 110; Étoile ¥33,000 / 120) with the remainder confirmed at booking (Academy—system; Étoile—system).
4-3 Value/premium blend (extended booking horizon)
Cote d’Azur mixes approachable bath fees (¥25,000〜 / 120) with long-horizon reservations and clear pickup points (official system).
5. Reservations, Etiquette & Useful Phrases—what to say and when?

5-1 Booking windows (official examples)
- Rei: same-day from 08:00, day-before from 14:00, bookings from 90 min upward (official system).
- Academy: same-day from 08:00, now up to 6 days ahead (since Nov 1, 2025) (official system).
- Étoile: phone from 09:00; members & newsletter up to 1 week ahead (official system).
- Cote d’Azur: phone/LINE/email; up to 60 days ahead (official system).
5-2 Etiquette as institutionalized intimacy
These venues formalize proximity: be punctual; greet reception; keep voices low; follow bathing instructions; respect time boundaries; ask staff before using cards (some charge processing fees); and confirm pickup landmarks precisely (each site shows landmarks such as convenience stores or exits: see Rei access or Cote d’Azur pickup list).
5-3 Useful phrases (plain, polite)
- 予約したいのですが。(I’d like to make a reservation.)
- 本日(〇月〇日)の〇時から〇分コース、空いていますか?(For today at __:__, do you have the __-minute course?)
- 駅の送迎はありますか?待ち合わせ場所はどこですか?(Is there station pickup? Where’s the meeting spot?)
- クレジットカードは使えますか?(Do you accept credit cards?)
6. Summary and Next Steps
Internal reads on SoapEmpire:
- Tokyo red-light district basics
- How to book in simple Japanese
- Osaka soapland guide
- SoapEmpire (official) ・ Contact
SoapEmpire’s recommendation for first-timers
Many readers arrive with the same hurdles: too many choices, unclear fees, and the fear of calling in Japanese. You want a smooth evening with no surprises, but “Where do I go?” and “What exactly do I say?” keep you from pressing the call button. That’s where a structured shortlist—and a calm booking plan—make all the difference.
Start by fixing two anchors: time and tier. If your window is tight, pick 90–120 minutes. For cost, mid-range houses like Rei publish total prices clearly, while premium houses like Étoile or bath-fee models such as Academy and Cote d’Azur ask you to confirm a service component. This isn’t a trick; it’s the industry’s way of aligning service and schedule in advance. Once you know your minutes and tier, the rest is logistics: access (Minowa/Iriya for walking; Nippori for pickup), a punctual check-in, and polite, simple phrases.
SoapEmpire exists to compress this planning into a few decisive steps. We maintain English-first explainers and keep a living index of official Japanese pages so you can confirm hours, fees, and pickup landmarks yourself. Our editors approach nightlife as part of the city’s cultural infrastructure—private-room hospitality, choreographed bathing, and standardized contact—so you understand the “why” behind the rules, not just the “what.” If you still prefer a human buffer, our team can call, confirm minutes, secure the slot, and text you the meeting point—without upselling.
The benefits are straightforward: less time doom-scrolling, fewer phone misfires, and a night that starts on time. You’ll see your exact session length, the fee structure (total vs. bath-fee + service), accepted cards, and the pickup landmark before you leave the hotel. That clarity is the difference between second-guessing in the lobby and stepping into a warm, well-lit room with confidence.
To proceed, choose one mid-range and one premium option from this guide, decide on 90 or 120 minutes, and either call using the phrases provided or let us handle it. SoapEmpire supports travelers and residents nationwide, from Tokyo to Osaka, with coverage of Yoshiwara soapland, booking etiquette, and price breakdowns in plain English.
For reservations or inquiries, please contact us via the inquiry form. Our editors will reply promptly with a clear, time-boxed plan tailored to your schedule.
FAQ (quick answers)
- Q1. What’s a realistic budget for a first visit?
- A mid-range total such as Rei’s ¥31,000 / 90 min (or ¥43,400 / 120) is common; premium houses post bath fees like ¥33,000 / 120 plus a service component. Always verify on the official system page you plan to use: Rei, Étoile, Cote d’Azur, Academy.
- Q2. How do I actually book?
- Phone is standard; many accept web/LINE. Examples: Rei phones from 08:00 (same day) and 14:00 (day-before), Academy up to 6 days, Étoile from 09:00, and Cote d’Azur up to 60 days. See each official page linked above.
- Q3. Best time of day?
- Morning and early afternoon are easier to book; evenings fill up. Typical hours: Rei 8:30–24:00, Étoile 10:00–24:00. Check your venue’s latest hours before departure.
- Q4. How do I reach Yoshiwara?
- Take the Hibiya Line to Minowa or Iriya and walk about 17 minutes, or arrange a pickup at Nippori. Official rail pages: Minowa, Iriya, and area access: Yoshiwara association.
If you’re interested in visiting any of these places, SoapEmpire offers a 24-hour booking support service for only $10.
Just send the store name, preferred time, and your name (nickname is fine) to:
artistatakuma@icloud.com.
We’ll take care of your reservation quickly and smoothly.
Sources (official Japanese pages used inline): Rei—system, Rei—access, Academy—system, Academy—access, Étoile—system, Cote d’Azur—system & access, Tokyo Metro—Minowa, Tokyo Metro—Iriya, JR East—Minami-Senju, Yoshiwara association—access.